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German-Chinese Bureau of Economic Research (GCB) | China and Football: Worlds Sport’s New Superpower

Publisher: Nielsen

Publication Date: 10/2016

Pages: 24

Categories: Industry sectors

PDF: Download

“The growth of China in terms of its influence on the global sports business is no secret. Be it investors from China acquiring and investing in sports properties across Europe, international leagues and teams looking to tap into the country’s enormous population to engage a new wave of fans, the buying or selling of key broadcast rights or China’s strategic acquisition of major international sports events, the world of sport has well and truly woken up to the possibilities the market offers.”

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